BLOG 6 DEFINITION

Viral marketing : viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

buzz marketing : Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.

vblog : A vlog (or video blog) is a blog that contains video content. The small, but growing, segment of the blogosphere devoted to vlogs is sometimes referred to as the vlogosphere.
In its simplest form, a video blog (vblog or vlog) is the posting of serial videos to a website, with an audience response encouraged. Even though this new form of web communication is in its infancy, videobloggers have already started making regular postings online.

podcasting : Podcasting is the preparation and distribution of audio (and possibly other media) files for download to digital music or multimedia players, such as the iPod . A podcast can be easily created from a digital audio file. The podcaster first saves the file as an MP3 and then uploads it to the Web site of a service provider. The MP3 file gets its own URL, which is inserted into an RSS XML document as an enclosure within an XML tag.

contentcasting : Putting content online, and then trying to spread the word about it is so 2006. Contentcasting is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom. Got content that you want to spread around? Don't just market it -- broadcast it and let your users/customers pick up the feeds

WOMM (World Of Mouth Marketing) : WOMM is the tool that every single member of your organization can use to advance the mission of the organization.

widget : In general, widget is a term used to refer to any discrete object, usually of some mechanical nature and relatively small size, when it doesn't have a name, when you can't remember the name, or when you're talking about a class of certain unknown objects in general.
In computers, a widget is an element of a graphical user interface that displays information or provides a specific way for a user to interact with the operating system and application. Widgets include icons, pull-down menus, buttons, selection boxes, progress indicators, on-off checkmarks, scroll bars, windows, window edges (that let you resize the window), toggle buttons, forms, and many other devices for displaying information and for inviting, accepting, and responding to user actions.
In programming, a widget also means the small program that is written in order to describe what a particular widget looks like, how it behaves, and how it interacts in response to user actions. Most operating systems include a set of ready-to-tailor widgets that a programmer can incorporate in an application, specifying how it is to behave. New widgets can be created. The term was apparently applied first in Unix-based operating systems and the X Window System. In object-oriented programming each type of widget is defined as a class (or a subclass under a broad generic widget class) and is always associated with a particular window. In the AIX Enhanced X-Window Toolkit, a widget is the fundamental data type.

bliget : Bliget is a list of your favorite items on a blog.

chicklet : A feed button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed. Chicklet is a slang term for the small, often orange buttons used as links to RSS files. Most podcatchers allow a user to "drag and drop" chicklets directly onto them to easily add a subscription.
RSS is a method of describing news or other Web content that is available for "feeding" (distribution or syndication) from an online publisher to Web users. RSS is an application of the Extensible Markup Language ( XML) that adheres to the World Wide Web Consortium's Resource Description Framework ( RDF). Originally developed by Netscape for its browser's Netcenter channels, the RSS specification is now available for anyone to use.

buzztracker : BuzzTracker is looking for high quality blogs that feature original content and a regular frequency of postings.