blog 8 : USP

"feel comfortable in doing every thing and going every where"

blog 3 (change target audience)

Product that I have been chosen is microwave. Normally, microwave is just only used by the housewife. Now, the target audience was change to the working ladies and working men. This is very convenience for the working people while they are preparing the meal after whole day working. Other than that, microwave also can be put in office, because it might be easier for the worker to prepare their meal when they have over time work. Microwave can help the worker save their time and also save their energy to buy the food in the other place.

blog 7 (product)

This is a product about the Nivea shower gel.

For anticipated audience according demographics, the target market of this product is the age above 12 years olds. because kids are use different type of body shampoo. Then this shower gel is suitable for all gender, religion,race,occupation and family saiz.

For anticipated audience according psychographics, this product is targeting the audiences that having economical, lower or middle social class, for any lifestyle, all opinion oriented, activities or attitudes.

Service advertisment

This is the prepaid service that provide by Digi. Prepare service in Malaysia are provide by three telecommunication company which are Celcom, Maxis, and Digi. Since mobile phone now become a trend that everyone should have one so either prepaid or post paid service are needed by everyone mobile phone owner.

For anticipated audience according demographics, prepaid service are suitable for all age group but main target on teens and young because it is more cheaper than have post paid service that have monthly fees either you dial or not. It is suitable for all gender, education level.

For income level, prepaid service is targeting on low and middle level, all marital status and family size.

For anticipated audience according psychographics, audiences that having economical and exciting lifestyle, lower or middle social class, all opinion oriented, activities or attitudes.

For more information can visit http://www.digi.com.my/prepaid/why_prepaid/pre_index.do

Unique Selling Proposition

“Use Pantene Sheer Volume, your hair will become vigour and volume in few days!”
“Bounce! Bounce! Bounce! Get the experience to have volume and full hair!”

Point of view

This is the advertisement is produced by the government to create awareness among all citizen in Malaysia. The main anticipated audience according to demographics are all age group which from teens till elderly, all gender, either with education level or not having education at all, all group income from low to high, all family size, and all marital status.

For anticipated audience according psychographics, all lifestyle either conservative, exciting, trendy or economical, social classes from lower to upper, opinion neither easily led or opinionated.

Actually this advertisement is created for the reason to decrease the amount of smoker in Malaysia and also to give information to the audience that smoking is a bad habit that every smoker to keep it.

Banner ad

This is banner advertisement that I found when I surfing the Internet. I think this banner really impresses me a lot even this banner advertisement is not interactive advertisement but the copy that use in the banner advertisement make the banner look more interesting and easy to understand the message of the advertisement. Even the background colour use is black colour make the advertisement look more dark but can give more attention on the product that advertised which is the hp mobile phone. For me, the banner ad really sends the message that the advertisement want to send to the audience. The link is http://myskitch.com/jezlyn/the_hp_ipaq_510_voice_messenger_smartphone-20070724-002444.jpg

Product advertisment

This is a product is manufactured by the Oral-B. This product named Oral-B Advantage Breath Refresh.

Since the market have the specialises on the kid toothbrush so this type of product is for the age groups from teens and above, for all gender either male or female neither have education level or no education level got high income or low income, for all family size and marital status.

For the anticipated audience according psychographics, toothbrush is the product that we need to use everyday at night so neither what kind of lifestyle, social class, opinion, attitudes or belief environmentalist, everyone must need a toothbrush to make sure their teeth clean and have a fresh breath everyday.

Blog 7 (service advertisment)

This advertisement is about the DHL Post Service.

For anticipated audience according demographics, DHL Post Service are suitable for the age group above 18, because the age below 18 normally will not use this post, the DHL post service is a type of post express. But the main target audience is on working peoples whose always need post document. It is suitable for all gender, education level. and marital status.

blog 7 (point of view)

Iklan hari perayaan daripada Petronas mempunyai jalan cerita yang ringkas serta menggunakan kehidupan masyarakat yang sebenar. Pesanan yang disampaikan amat jelas dan kadang-kadang sungguh mengharukan apabila menontonnya. Ia dapat menyentuh hati kecil setiap orang yang menontonya. Ia juga memberikan kesedaran kepada generasi muda tentang perlunya kita mengenang budi ibu bapa serta generasi yang terdahulu daripada kita.