
For anticipated audience according demographics, prepaid service are suitable for all age group but main target on teens and young because it is more cheaper than have post paid service that have monthly fees either you dial or not. It is suitable for all gender, education level.
For income level, prepaid service is targeting on low and middle level, all marital status and family size.
For anticipated audience according psychographics, audiences that having economical and exciting lifestyle, lower or middle social class, all opinion oriented, activities or attitudes.
For more information can visit http://www.digi.com.my/prepaid/why_prepaid/pre_index.do
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