This is the advertisement is produced by the government to create awareness among all citizen in Malaysia. The main anticipated audience according to demographics are all age group which from teens till elderly, all gender, either with education level or not having education at all, all group income from low to high, all family size, and all marital status.
For anticipated audience according psychographics, all lifestyle either conservative, exciting, trendy or economical, social classes from lower to upper, opinion neither easily led or opinionated.
Actually this advertisement is created for the reason to decrease the amount of smoker in Malaysia and also to give information to the audience that smoking is a bad habit that every smoker to keep it.
For anticipated audience according psychographics, all lifestyle either conservative, exciting, trendy or economical, social classes from lower to upper, opinion neither easily led or opinionated.
Actually this advertisement is created for the reason to decrease the amount of smoker in Malaysia and also to give information to the audience that smoking is a bad habit that every smoker to keep it.
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