Saturday, March 29, 2008
blog 3 (change target audience)
Product that I have been chosen is microwave. Normally, microwave is just only used by the housewife. Now, the target audience was change to the working ladies and working men. This is very convenience for the working people while they are preparing the meal after whole day working. Other than that, microwave also can be put in office, because it might be easier for the worker to prepare their meal when they have over time work. Microwave can help the worker save their time and also save their energy to buy the food in the other place.
Sunday, March 23, 2008
blog 7 (product)
This is a product about the Nivea shower gel.
For anticipated audience according demographics, the target market of this product is the age above 12 years olds. because kids are use different type of body shampoo. Then this shower gel is suitable for all gender, religion,race,occupation and family saiz.
For anticipated audience according psychographics, this product is targeting the audiences that having economical, lower or middle social class, for any lifestyle, all opinion oriented, activities or attitudes.
Friday, March 21, 2008
Service advertisment
This is the prepaid service that provide by Digi. Prepare service in Malaysia are provide by three telecommunication company which are Celcom, Maxis, and Digi. Since mobile phone now become a trend that everyone should have one so either prepaid or post paid service are needed by everyone mobile phone owner.For anticipated audience according demographics, prepaid service are suitable for all age group but main target on teens and young because it is more cheaper than have post paid service that have monthly fees either you dial or not. It is suitable for all gender, education level.
For income level, prepaid service is targeting on low and middle level, all marital status and family size.
For anticipated audience according psychographics, audiences that having economical and exciting lifestyle, lower or middle social class, all opinion oriented, activities or attitudes.
For more information can visit http://www.digi.com.my/prepaid/why_prepaid/pre_index.do
Unique Selling Proposition
“Use Pantene Sheer Volume, your hair will become vigour and volume in few days!”“Bounce! Bounce! Bounce! Get the experience to have volume and full hair!”
Point of view
This is the advertisement is produced by the government to create awareness among all citizen in Malaysia. The main anticipated audience according to demographics are all age group which from teens till elderly, all gender, either with education level or not having education at all, all group income from low to high, all family size, and all marital status.
For anticipated audience according psychographics, all lifestyle either conservative, exciting, trendy or economical, social classes from lower to upper, opinion neither easily led or opinionated.
Actually this advertisement is created for the reason to decrease the amount of smoker in Malaysia and also to give information to the audience that smoking is a bad habit that every smoker to keep it.
For anticipated audience according psychographics, all lifestyle either conservative, exciting, trendy or economical, social classes from lower to upper, opinion neither easily led or opinionated.
Actually this advertisement is created for the reason to decrease the amount of smoker in Malaysia and also to give information to the audience that smoking is a bad habit that every smoker to keep it.
Banner ad
This is banner advertisement that I found when I surfing the Internet. I think this banner really impresses me a lot even this banner advertisement is not interactive advertisement but the copy that use in the banner advertisement make the banner look more interesting and easy to understand the message of the advertisement. Even the background colour use is black colour make the advertisement look more dark but can give more attention on the product that advertised which is the hp mobile phone. For me, the banner ad really sends the message that the advertisement want to send to the audience. The link is http://myskitch.com/jezlyn/the_hp_ipaq_510_voice_messenger_smartphone-20070724-002444.jpg
Product advertisment
This is a product is manufactured by the Oral-B. This product named Oral-B Advantage Breath Refresh.
Since the market have the specialises on the kid toothbrush so this type of product is for the age groups from teens and above, for all gender either male or female neither have education level or no education level got high income or low income, for all family size and marital status.
For the anticipated audience according psychographics, toothbrush is the product that we need to use everyday at night so neither what kind of lifestyle, social class, opinion, attitudes or belief environmentalist, everyone must need a toothbrush to make sure their teeth clean and have a fresh breath everyday.
Wednesday, March 5, 2008
Blog 7 (service advertisment)
This advertisement is about the DHL Post Service.
For anticipated audience according demographics, DHL Post Service are suitable for the age group above 18, because the age below 18 normally will not use this post, the DHL post service is a type of post express. But the main target audience is on working peoples whose always need post document. It is suitable for all gender, education level. and marital status.
blog 7 (point of view)
Iklan hari perayaan daripada Petronas mempunyai jalan cerita yang ringkas serta menggunakan kehidupan masyarakat yang sebenar. Pesanan yang disampaikan amat jelas dan kadang-kadang sungguh mengharukan apabila menontonnya. Ia dapat menyentuh hati kecil setiap orang yang menontonya. Ia juga memberikan kesedaran kepada generasi muda tentang perlunya kita mengenang budi ibu bapa serta generasi yang terdahulu daripada kita.
Thursday, February 21, 2008
Definition^^
1.TRACKBACK
A trackback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Wordpress, Movable Type, Typo and Community Server, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of Linkback.
2.DIGG
Digg is a community-based news article popularity website. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control.
News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ.
Readers can view all of the stories that have been submitted by fellow users in the "digg/News/Upcoming" section of the site. Once a story has received enough "diggs", it appears on Digg's front page. Should the story not receive enough diggs, or if enough users report a problem with the submission, the story will remain in the "digg all" area, where it may eventually be removed.
3.TAG
A tag is a (relevant) keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword-based classification and search of information.
Tags are usually chosen informally and personally by item author/creator or by its consumer/viewers/community. Tags are typically used for resources such as computer files, web pages, digital images, and internet bookmarks (both in social bookmarking services, and in the current generation of web browsers - see Flock). For this reason, "tagging" has become associated with the Web 2.0 buzz. Many people associate "tagging" with the idea of the semantic web, however some believe that tagging may not be having a positive effect on the overall drive towards the semantic web. Typically, an item will have one or more tags associated with it.
4.TYPELIST
A typelist is a list of types that is recursively defined as a type followed by a typelist. The end of a typelist is signaled by the appearance of a null_typelist rather than an instantiated typelist. Therefore the head of a typelist is any sort of type (possibly, but not typically, another typelist) and the tail of a typelist is either an instantiated typelist or null_typelist. An empty typelist is represented by null_typelist.
5.BLOGROLL
A list of blogs. A blogger features a list of their favorite blogs in the sidebar of their blog.
6.MASHUP
Mashup (digital), a digital media file containing any or all of text, graphics, audio, video, and animation, which recombines and modifies existing digital works to create a derivative work.
Mashup (music), the musical genre encompassing songs which consist entirely of parts of other songs.
Mashup (video), a video that is edited from more than one source to appear as one.
Mashup (web application hybrid), a web application that combines data and/or functionality from more than one source.
7.DELICIOUS
Del.icio.us (pronounced as "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in late 2003, and was acquired by Yahoo! in 2005. Now it has more than three million users and 100 million bookmarked URLs.
8.SOCIAL MEDIA
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
Social media use the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).
9.SOCIAL BOOKMARKING
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
10.SOCIAL MEDIA OPTIMIZATION (SMO)
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.
A trackback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Wordpress, Movable Type, Typo and Community Server, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of Linkback.
2.DIGG
Digg is a community-based news article popularity website. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control.
News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ.
Readers can view all of the stories that have been submitted by fellow users in the "digg/News/Upcoming" section of the site. Once a story has received enough "diggs", it appears on Digg's front page. Should the story not receive enough diggs, or if enough users report a problem with the submission, the story will remain in the "digg all" area, where it may eventually be removed.
3.TAG
A tag is a (relevant) keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword-based classification and search of information.
Tags are usually chosen informally and personally by item author/creator or by its consumer/viewers/community. Tags are typically used for resources such as computer files, web pages, digital images, and internet bookmarks (both in social bookmarking services, and in the current generation of web browsers - see Flock). For this reason, "tagging" has become associated with the Web 2.0 buzz. Many people associate "tagging" with the idea of the semantic web, however some believe that tagging may not be having a positive effect on the overall drive towards the semantic web. Typically, an item will have one or more tags associated with it.
4.TYPELIST
A typelist is a list of types that is recursively defined as a type followed by a typelist. The end of a typelist is signaled by the appearance of a null_typelist rather than an instantiated typelist. Therefore the head of a typelist is any sort of type (possibly, but not typically, another typelist) and the tail of a typelist is either an instantiated typelist or null_typelist. An empty typelist is represented by null_typelist.
5.BLOGROLL
A list of blogs. A blogger features a list of their favorite blogs in the sidebar of their blog.
6.MASHUP
Mashup (digital), a digital media file containing any or all of text, graphics, audio, video, and animation, which recombines and modifies existing digital works to create a derivative work.
Mashup (music), the musical genre encompassing songs which consist entirely of parts of other songs.
Mashup (video), a video that is edited from more than one source to appear as one.
Mashup (web application hybrid), a web application that combines data and/or functionality from more than one source.
7.DELICIOUS
Del.icio.us (pronounced as "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in late 2003, and was acquired by Yahoo! in 2005. Now it has more than three million users and 100 million bookmarked URLs.
8.SOCIAL MEDIA
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
Social media use the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).
9.SOCIAL BOOKMARKING
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
10.SOCIAL MEDIA OPTIMIZATION (SMO)
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.
Monday, February 18, 2008
BLOG 6 DEFINITION
Viral marketing : viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
buzz marketing : Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.
vblog : A vlog (or video blog) is a blog that contains video content. The small, but growing, segment of the blogosphere devoted to vlogs is sometimes referred to as the vlogosphere.
In its simplest form, a video blog (vblog or vlog) is the posting of serial videos to a website, with an audience response encouraged. Even though this new form of web communication is in its infancy, videobloggers have already started making regular postings online.
podcasting : Podcasting is the preparation and distribution of audio (and possibly other media) files for download to digital music or multimedia players, such as the iPod . A podcast can be easily created from a digital audio file. The podcaster first saves the file as an MP3 and then uploads it to the Web site of a service provider. The MP3 file gets its own URL, which is inserted into an RSS XML document as an enclosure within an XML tag.
contentcasting : Putting content online, and then trying to spread the word about it is so 2006. Contentcasting is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom. Got content that you want to spread around? Don't just market it -- broadcast it and let your users/customers pick up the feeds
WOMM (World Of Mouth Marketing) : WOMM is the tool that every single member of your organization can use to advance the mission of the organization.
widget : In general, widget is a term used to refer to any discrete object, usually of some mechanical nature and relatively small size, when it doesn't have a name, when you can't remember the name, or when you're talking about a class of certain unknown objects in general.
In computers, a widget is an element of a graphical user interface that displays information or provides a specific way for a user to interact with the operating system and application. Widgets include icons, pull-down menus, buttons, selection boxes, progress indicators, on-off checkmarks, scroll bars, windows, window edges (that let you resize the window), toggle buttons, forms, and many other devices for displaying information and for inviting, accepting, and responding to user actions.
In programming, a widget also means the small program that is written in order to describe what a particular widget looks like, how it behaves, and how it interacts in response to user actions. Most operating systems include a set of ready-to-tailor widgets that a programmer can incorporate in an application, specifying how it is to behave. New widgets can be created. The term was apparently applied first in Unix-based operating systems and the X Window System. In object-oriented programming each type of widget is defined as a class (or a subclass under a broad generic widget class) and is always associated with a particular window. In the AIX Enhanced X-Window Toolkit, a widget is the fundamental data type.
bliget : Bliget is a list of your favorite items on a blog.
chicklet : A feed button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed. Chicklet is a slang term for the small, often orange buttons used as links to RSS files. Most podcatchers allow a user to "drag and drop" chicklets directly onto them to easily add a subscription.
RSS is a method of describing news or other Web content that is available for "feeding" (distribution or syndication) from an online publisher to Web users. RSS is an application of the Extensible Markup Language ( XML) that adheres to the World Wide Web Consortium's Resource Description Framework ( RDF). Originally developed by Netscape for its browser's Netcenter channels, the RSS specification is now available for anyone to use.
buzztracker : BuzzTracker is looking for high quality blogs that feature original content and a regular frequency of postings.
buzz marketing : Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.
vblog : A vlog (or video blog) is a blog that contains video content. The small, but growing, segment of the blogosphere devoted to vlogs is sometimes referred to as the vlogosphere.
In its simplest form, a video blog (vblog or vlog) is the posting of serial videos to a website, with an audience response encouraged. Even though this new form of web communication is in its infancy, videobloggers have already started making regular postings online.
podcasting : Podcasting is the preparation and distribution of audio (and possibly other media) files for download to digital music or multimedia players, such as the iPod . A podcast can be easily created from a digital audio file. The podcaster first saves the file as an MP3 and then uploads it to the Web site of a service provider. The MP3 file gets its own URL, which is inserted into an RSS XML document as an enclosure within an XML tag.
contentcasting : Putting content online, and then trying to spread the word about it is so 2006. Contentcasting is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom. Got content that you want to spread around? Don't just market it -- broadcast it and let your users/customers pick up the feeds
WOMM (World Of Mouth Marketing) : WOMM is the tool that every single member of your organization can use to advance the mission of the organization.
widget : In general, widget is a term used to refer to any discrete object, usually of some mechanical nature and relatively small size, when it doesn't have a name, when you can't remember the name, or when you're talking about a class of certain unknown objects in general.
In computers, a widget is an element of a graphical user interface that displays information or provides a specific way for a user to interact with the operating system and application. Widgets include icons, pull-down menus, buttons, selection boxes, progress indicators, on-off checkmarks, scroll bars, windows, window edges (that let you resize the window), toggle buttons, forms, and many other devices for displaying information and for inviting, accepting, and responding to user actions.
In programming, a widget also means the small program that is written in order to describe what a particular widget looks like, how it behaves, and how it interacts in response to user actions. Most operating systems include a set of ready-to-tailor widgets that a programmer can incorporate in an application, specifying how it is to behave. New widgets can be created. The term was apparently applied first in Unix-based operating systems and the X Window System. In object-oriented programming each type of widget is defined as a class (or a subclass under a broad generic widget class) and is always associated with a particular window. In the AIX Enhanced X-Window Toolkit, a widget is the fundamental data type.
bliget : Bliget is a list of your favorite items on a blog.
chicklet : A feed button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed. Chicklet is a slang term for the small, often orange buttons used as links to RSS files. Most podcatchers allow a user to "drag and drop" chicklets directly onto them to easily add a subscription.
RSS is a method of describing news or other Web content that is available for "feeding" (distribution or syndication) from an online publisher to Web users. RSS is an application of the Extensible Markup Language ( XML) that adheres to the World Wide Web Consortium's Resource Description Framework ( RDF). Originally developed by Netscape for its browser's Netcenter channels, the RSS specification is now available for anyone to use.
buzztracker : BuzzTracker is looking for high quality blogs that feature original content and a regular frequency of postings.
Thursday, February 7, 2008
Wednesday, February 6, 2008
Monday, January 28, 2008
Blog 2 : Without Glister, my life will feel uncomfortable…
This glister toothpaste is I use everyday..
Without this toothpaste, I think I cannot go out, not only go out, sleep I also cannot..
Because before sleep and after wake up, I must brush my teeth..
I like this glister toothpaste because it is a multi-action fluoride toothpaste.
The multi-action means whitens teeth, removes plaque, fights cavities, safely cleans and freshens breath..
After I brush my teeth, I will feel very fresh, because the toothpaste inside contain peppermint flavor which can make people become more spirit. This feel very nice and I like this feeling very well..
This glister toothpaste can keep my mouth in fresh condition every time. Besides that, toothpaste also can prevent us from dental caries.
Tuesday, January 22, 2008
blog 1
Iklan yang dari Canada, dan iklan ini adalah jenis iklan narrative.
Terdapat banyak persoalan apabila penonton menonton iklan ini. Jika seseorang itu adalah membuta tuli, maka dia tidak akan memaham apa mesej yang iklan ini hendak disampaikan.
Kedua, jika seseorang itu tidak tahu menggunakan Internet, maka dia tidak akan tahu dalam laman web ini adalah untuk menjual sebuah buku.
Ketiga, iklan ini adalah membosankan, tidak ramai penonton suka menonton iklan yang hanya ada perkataan sahaja.
Sunday, January 20, 2008
Autobiography? Narrative? Drama?
For me this is a narrative advertisement because it needs to think if you use this product you can be as happy and cheer like the model in the advertisement but also got some autobiography element in the advertisement because in it also got mention “Fa deodorant is the perfect for effective protection”.
Redo Ad
Nowadays taking care about their face care not only every women need to do, as time passing by men also need to take care their face keep moisture and clean. SK-II new product Aqua Physics help to keep your skin as moisture as possible even in work. Try it you can feel the different in few weeks. Taking care your skin not only women things but it is also need to do with all guys! So to all gentlemen! Try it and see the result by your own. Bounce! Bounce! Bounce! Your skin can be firm and supple. Don’t miss this change to take care of your face!
Me n my watch
If I have to choose a product that I cannot live without it…my answer will be my watch. Why I choose it not my hand phone? I know nowadays hand phone is playing more important role in our live, as clock, as a communication tool, as camera or as MP3 but actually for me is really not so important because my hand phone cannot take photo, cannot listen to music. For me it is a simple mobile phone which can dial and receive call but I still can live without hand phone but not my watch.
Watch make me more discipline and punctual in doing anything such as being on time on every meeting or passing my assignment on time. The watch that I wearing is the present from my uncle which works a period time on USA. He buys it to me when I in form 4, so I start wear it from the moment he gives me till now.
My watch maybe got little scar on it but it will not make it function as my mobile clock. It already been change battery twice but I still really like it and maybe why I really like it because it can stand even I drop it to floor twice.
I really absent-minded person so I always missing things and buy new things because I cannot really remember where I put those things but wearing my watch make it will not “disappear” and keep near by me.
Remember once time I nearly lose my watch make me realise I really cannot lose my watch in my live because it will make me feel losing a part of my body. After that I more appreciate my watch because it always will by my side give me time and date in every day. Thanks my watch^^
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